Our mission

"I want to be a superhero when I grow up. I have the clothes. My superpower is protecting my friends."
A., 5 year-old WEEROES
 Children wearing hero kids clothes
Creating a World full of Heroes
Your child wanting to be a Hero is a powerful start. How can we harness that passion and make it real?
Dressing as a hero is only the start. Raising children to become Heroes takes a lot of effort and we want to help.


We cooperate with Charity Partners - charity organizations that protect and develop youths, like Ronald McDonald House Charities - to help them and also to create opportunities for our WEEROES families to be Heroes.

 WEEROES kicked off their collaboration with a Ronald McDonald House by dressing their children in their favourite Herowear. Check out our social feeds to see their reactions when they dressed like the Heroes they are in their annual gala.


We are also developing the WEEROES Academy, a program for children in kindergarten and primary school to learn how to be Heroes. 4 forward-thinking schools across Europe will be launching part of this in 2020, impacting over 200 students.


All these initiatives are fully funded with earnings from the sale of our Herowear. So, when you buy WEEROES clothes, you're being a Hero.

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