Our mission

"I want to be a superhero when I grow up. I have the clothes. My superpower is protecting my friends."

A., 5 year-old WEEROES

Creating a World full of Heroes

Your child wanting to be a Hero is a powerful start. How can we harness that passion and make it real?

Dressing as a hero is only the start. Raising children to become Heroes takes a lot of effort and we want to help.

Children wearing hero kids clothes

We are developing a program for school children to learn how to be Heroes. Based on the methodologies and teaching of Social Psychology and working with school teachers from forward-thinking schools across Europe, we aim to launch a series of low-cost, simple and insightful activities for free to educational institutions and other partners.

We cooperate with Charity Partners that protect and develop youths, like Ronald McDonald House Charities - to help them and to create opportunities for our WEEROES families to be Heroes.

WEEROES kicked off their collaboration with a Ronald McDonald House by dressing their children in their favourite Herowear. Check out our social feeds to see their reactions when they dressed like the Heroes they are in their annual gala.

All these initiatives are fully funded with earnings from the sale of our Herowear. When you buy from or partner with WEEROES, you're being a Hero.